MERCH

Merchandise has been an imperative part of the influencer economy, and I was able to work directly with Trisha’s team to create a digital experience that would capture the essence of Trisha’s audience.

We designed nostalgic Shopify layout’s which resembled a customized MySpace page that tied the emo themed music, videos, digital storefront, and the merch all together.

I was able to witness the strength of a loyal fanbase as Trisha made more than $250,000 in revenue within the first few hours, and over half a million dollars throughout the course of this run.

2021
Client: Trisha Paytas
Campaign: Sadboy 2005
Creative Director: Christian Serna
Producer: Harvey Lacsina