An anamorphic OOH campaign for SAP at Piccadilly Circus and Times Square with cameos during the 2025 New Years Eve countdown show!
Credits
Agency – BBDO NY
ECD: Elena Knox
GCD: Corey Rakowsky
GCD: Kleber Menezes
GCD: Merrin McCormick
CD: Rob Concepcion
GEP: Becky Burkhard
Producer: Harvey Lacsina
Production – Ntropic
CCO: Nathan Robinson
CG Director: Dave White
AD: Cheyenne Miller
AD: Erica Poat
EP: Helena Lee
Producer: Mingfay Ma