JAEKI CHO

RIGHTEOUS EATS

Proud to help boost local economies through content based around local eateries and events that enrich communities.

I am honored to help Jaeki start the beginnings of his platform and elevate his production value and process.

@jaekicho Yo, I helped to produce this incredible project for the #mta created by @newyorknico! Featuring NYC’s most iconic voices! #jaeki믿어봐 #trustjaeki #nyc ♬ New York, New York (Instrumental Version) – Instrumental Big Band Orchestra & Big Band Sounds & 1940s Music

FLEX

My flex is flexibility! Beyond wearing several hats, we built this platform like a startup that was self-funded through cash, creative minds, and sweat equity. Through our DIY approach, we gained the trust of representatives across all cultures and access to sacred kitchens and secret recipes.

We invested in people and communities to promote instead of spending on promotion to gain a community. The authentic support of these establishments led to fruitful partnerships across the industry and set the platform up to be a perfect candidate for brand deals to support even more small businesses.

@jaekicho Yo, today is my #birthday also 1-year anniversary of my #tiktok escapade. Thank y’all for the love! #trustjaeki #jaeki믿어봐 #jaekicooks #righteouseats ♬ Going to the Beach – Swum & Jinsang
@jaekicho Yo, for #lunarnewyear I’ve partnered with @sendchinatownlove to highlight #restaurants in #queens! Stay tuned for more #righteouseats! #trustjaeki ♬ Lo-Bap Anthem – Cookin Soul
@jaekicho Yo, it’s #righteouseats with @sendchinatownlove! Check out #sikgaek in #woodside #queens #koreanfood #liveoctopus #seafood #nyc #trustjaeki #jaeki믿어봐 ♬ Up – Cardi B

2021
Client: Jaeki Cho / Righteous Eats
Director / Producer: Harvey Lacsina